VICTOR, N.Y., MAY 11, 2015 – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that Jared Fix has been appointed as Chief Marketing Officer reporting to Jay Wright, president, Wine & Spirts Division. Fix will join the company effective June 8, 2015, replacing Chris Fehrnstrom who will be returning to a marketing and leadership consulting business he owned prior to joining Constellation.
“Jared brings extraordinary business expertise and marketing leadership to Constellation Brands,” said Wright. “He is well recognized for developing category and brand strategies that have accelerated growth and built some of the world’s most successful beverage alcohol brands. Jared’s insight and industry knowledge will help us elevate our brands, stimulate increased consumer demand, create innovation and drive revenue growth across our entire product portfolio. We are excited to welcome his inspiration and leadership.”
Before joining Constellation Brands, Fix was vice president & general manager, Mixables Category for Beam Suntory Inc. where he led the U.S. & Mexico Tequila, Vodka, Rum and Cordials businesses focused on brand transformations and category turnarounds. He also served as vice president Strategy and Business Development for North America with a focus on revenue management during his five years at Beam.
Prior to Beam, Fix was engagement manager for McKinsey & Company, where he led project teams for global consumer goods manufacturer and retail clients addressing strategy, marketing, sales and organization topics. Fix also served for five years as a captain in the U.S. Army.
“I am thrilled to be joining the talented team at Constellation,” said Fix. “The company has a world-class portfolio of brands. I’m excited to apply my expertise and shape industry trends to drive revenue growth.”
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. In 2014, Constellation was one of the top performing stocks in the S&P 500 Consumer Staples Index. Constellation is the number three beer company in the U.S. with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico. Constellation is also the world’s leader in premium wine selling great brands that people love including Robert Mondavi, Clos du Bois, Kim Crawford, Rex Goliath, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. The company’s premium spirits brands include SVEDKA Vodka and Black Velvet Canadian Whisky.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand-building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, sales in approximately 100 countries, about 40 facilities and approximately 7,200 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
Source: Constellation Brands