VICTOR, N.Y. and CHICAGO, Ill., Oct. 1, 2018 − Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that Mallika Monteiro has been promoted to senior vice president and chief growth officer, reporting to Bill Newlands, president and chief operating officer. Monteiro replaces former chief growth officer Jared Fix, who has elected to leave the company to pursue another career opportunity. In her new role, Monteiro will be responsible for the company’s efforts to glean consumer and category insights that translate into impactful innovation strategies that meet consumers’ needs across beer, wine and spirits.
“Mallika has done an outstanding job building an innovation pipeline designed to fuel growth for our beer division well into the future, said Newlands. “Through her leadership, we’ve found ways to further extend some of our most powerful brands while also developing new-to-world products that align with consumers changing preferences. In this new role, Mallika will apply her disciplined approach to innovation and thought-leadership across our entire growth platform, and I’m excited to see what she and the team deliver in the years to come.”
Monteiro joined Constellation Brands in 2016 as vice president, innovation for the company’s beer division. With a strong focus on leveraging consumer insights, she has spearheaded the acceleration of Constellation’s beer innovation portfolio, including the recent launches of Corona Premier (one of the top share gainers in the beer category), Corona Refresca (a new premium spiked refresher launching nationally next year), SVEDKA Spiked Seltzer (launched in several test markets across the country), and Western Standard (an American premium lager aged in High West Whiskey barrels and available in several test markets). She has over a decade of proven experience in the beverage alcohol industry in strategy, brand marketing and innovation.
“Constellation’s ability to identify, meet and stay ahead of consumer trends has been a hallmark of our success for more than 70 years,” said Monteiro. “I’m excited by the opportunity to work across our full portfolio of iconic beer, wine and spirits brands to continue building our company’s legacy.”
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S., and Funky Buddha Brewery. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Black Box, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 talented employees. We express our company vision: to elevate life with every glass raised.
To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
Source: Constellation Brands, Inc.