Corona is Bringing the Tropics with New Corona Refresca®
CHICAGO, April 29, 2019 — The maker of the No. 1 import beer brand family in the U.S.1 is bringing its tropical and carefree attitude to a new category – Flavored Malt Beverages (FMB) – with the launch of Corona Refresca, a premium alcohol-spiked refresher. This is the first flavored malt beverage in the brand’s 37-year history, which will enable the brand to capture new, flavor-seeking consumers.
“The strong brand equity of Corona allows us to keep the iconic lifestyle at the heart of everything we do. We are propelling Corona forward to address consumer’s desire for flavorful experiences with new innovations, like Corona Refresca,” said Ann Legan, Vice President of Marketing for Corona. “This expansion of the brand is anchored in Corona’s carefree lifestyle and inspired by the tropics, helping fans pause and celebrate the moments that truly matter with a new flavor-forward beverage in-hand.”
Research shows that consumers are seeking a flavor-forward, alternative malt beverage experience2 and in one year, the brand has significantly expanded to proactively meet the diverse and changing needs of beer drinkers – with Corona Refresca as well as Corona Premier that launched nationally in 2018. To support this innovative launch, Corona Refresca will implement marketing support through new national TV spots, digital, out-of-home, social media and public relations.
Corona Refresca has a refreshingly delicious taste and comes in three tropical flavors: Passionfruit Lime, Guava Lime and Coconut Lime. With an ABV of 4.5%, Corona Refresca offers a crisp and flavorful taste with 199 calories per 12-ounce serving. Guava Lime and Passionfruit Lime flavors will each be available in six-packs for an SRP of $9.99. A 12-pack that include all three tropical flavors – Guava Lime, Passionfruit Lime and Coconut Lime – will be available for an SRP of $16.99.
For more information or to find Corona Refresca nearby, visit www.CoronaUSA.com.
About the Corona Brand Family
The Corona brand family is home to Corona Extra, Corona Light, Corona Premier, Corona Familiar, and in 2019, the national launch of Corona Refresca- the first FMB to join the lineup. Corona Refresca brings the flavor and the feeling of the tropics with a premium, alcohol-spiked refresher. Corona Extra continues to be the No. 1 most loved brand among Hispanic and total population drinkers ages 21-54 and has been helping consumers “Find their Beach” in the U.S. since 1981. The Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company.
About Constellation Brands
Constellation Brands (NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the third-largest producer and marketer of beer for the U.S. market and the world’s leading premium wine company with a leading market position in the U.S. Constellation’s wine portfolio is complemented by select premium spirits brands. Constellation’s brand portfolio includes Corona Extra, Corona Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point, Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble Tequila and High West Whiskey. We express our company vision: to elevate life with every glass raised. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
1 According to IRI volume CY17 and Millward Brown Beer Brand Equity Tracker, FY18 YTD
2 According to The Sound “Unpacking the ABA Category”, Online Diary Research, 2017
Source: Constellation Brands, Inc.