Country’s biggest star teams up with the nation’s No. 1 light import for their 7th concert tour
CHICAGO, Ill., April 27, 2016 – Country music and The Light Cerveza – what’s not to love? Kenny Chesney kicked off his Spread the Love Tour at the Jordan-Hare Stadium in Auburn, Alabama on Saturday, April 23, 2016, marking his seventh tour with Corona Light – the nation’s No. 1 imported light beer.
Taking his music to the fans for 40 dates, including 14 stadium shows, Chesney is happy to once again team with Corona Light. “Some things just work. For myself and the No Shoes Nation, good friends and a cold Corona Light make for good times and great memories,” said Chesney, an 8-time Country Music Association and Academy of Country Music Entertainer of the Year.
The man The Wall Street Journal crowned “The King of the Road” has invited dozens of country’s hottest stars to join him on tour, including Keith Urban, Luke Bryan, and Eric Church. Seven-time Female Vocalist of the Year Miranda Lambert and Sam Hunt are all part of this year’s stadium line-up, and ACM Best New Group, Old Dominion, appear at every show. After hundreds of concerts in countless cities, one thing remains constant on Chesney’s tours: Corona Light.
“Kenny, the No Shoes Nation and the Spread the Love tour is what Corona Light and living ‘light cerveza’ is all about,” said Jim Sabia, Chief Marketing Officer, Constellation Brands Beer Division. “Kenny brings the attitude of being down to earth and free-spirited, while working hard and enjoying great times with friends and family along the way. It’s that vibe and atmosphere he creates that has brought record-breaking concert attendance year after year. We’re proud to continue being a part of that special experience with the Spread the Love Tour,” said Sabia.
For the second consecutive year, Corona Light is giving consumers the chance to win a one-of-a-kind, intimate Kenny Chesney experience at an exclusive concert on November 5, at The Fillmore in Miami, complete with airfare and hotel accommodations. Fans can follow @CoronaLightUSA on Instagram and post their fan photo with #CoronaLightSweepstakes for a chance to win. For complete and official rules, visit http://coronalightrules.dja.com/.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. In 2015, Constellation was one of the top performing stocks in the S&P 500 Consumer Staples Index. Constellation is the number three beer company in the U.S. with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico, and Ballast Point, one of the most awarded craft brewers in the U.S. Constellation is also the world’s leader in premium wine selling great brands that people love including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. The company’s premium spirits brands include SVEDKA Vodka and Casa Noble Tequila.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand-building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, sales in approximately 100 countries, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
Source: Constellation Brands